Pittsburgh-based mashup DJ Girl Talk has released his new album, Feed the Animals as an online, pay-whatever-you-want downloadable zip. Fans can get 320 kbps mp3s for any price they choose (including free). A FLAC version of the album is available for 5 or more dollars, and for $10+ dollars you can get the CD version when it’s released in September.
The album is complete fire. On the first listen, I went crazy with each new sample that came up; Jay-Z, Daft Punk, Gorilla Zoe, and Kraftwerk to name a few. My one complaint is that some of the samples are too fleeting, and at times it feels like he doesn’t let them play to their full potential, but fans of 2006’s Night Ripper won’t be disappointed. Animals features hundreds of (mostly) rap/hiphop samples, played over alternative and rock instrumentals and all lovingly strung together with a danceable beat.
Girl Talk is the latest in a growing list of popular artists to embrace the “pay what you want” online distribution model. He joins acts like Radiohead, Saul Williams and Nine Inch Nails, all of whom put albums online and invited their fans to write their own price tag. I’d previously thought this was a very unlikely idea, but it looks like it’s a trend that’s catching on (although all of the above examples appear to have been only limited time offers). Despite criticism from record labels, distributing albums in this way allows artists to package their albums with whatever copyrights/credits they want, and it at least ensures that none of the money will go to bootleggers. I’m excited to see what else will be released in this way.
Don’t underestimate the number of people who will buy anything for 5 dollars!
Download: Girl Talk – Feed the Animals
Girl Talk on Myspace