31 August 2006 - 19:15Why Google Talk can rule the IM market
Google’s little foray into instant messaging recently celebrated its first birthday by introducing file transfers and voicemail. The voicemail sends through GMail, but oddly you can’t record messages from the web client yet. The file-transfers are predictably non-resumeable, but otherwise gold. The drag-drop functionality is much the same as WASTE, you can drag one or more files, or an entire folder onto the conversation window and have it send as one package (including any subfolders). The GTalk development cycle thus far has been way slower than we’d all like, we’re talking Gaim-slow… but they show loads of potential. So much potential that I’m calling this one as if it were a hockey pool: GTalk will win! I mean “win” as in “GMail currently wins in the free webmail market”, and they win HARD. The lads and lasses at Google are committed to delivering the awesomest stuff, and GMail is living proof.
Besides that and being a Google fanboy, how can I be so sure? First: their mission statement seems vastly different from that of Live Messenger or AIM. It feels like GTalk is aiming for a spot in the workplace like Skype, while the other first-party IM clients become increasingly similar to an application version of Myspace. An other-worldly force stayed GTalk’s hand when MSN and Yahoo gave their messengers “winks” and “nudges”. Better to appeal a little bit to everyone than to appeal to one demographic in a big way. I can’t think of any CIO that would be cool with their employees using something as cartoonish as windows live messenger on the job.
Secondly: Google’s “commitment” to open standards inspired them to build GTalk on Jabber (an open, xml-based protocol suite). Jabber’s coolest feature is its expandability. That’s how you can send files and voice over Jabber today with GTalk, with display pictures positioned neatly in the corner.
Here’s a list of features I think Google Talk needs to improve its currently-modest success.
(in random order)
- Webcam support
- Conference call/chat/video
- Invisible / “Appear offline” mode
- Third-party add-ons
- Inline spell-checking
Features it absolutely does NOT need include nudges/winks, games, advertisement and custom smilies, to name a few. A NY-Times article published in July (about Google Maps) describes Google’s approach to web application development, and how they decide which of their competitors’ features they choose to match, and which ones they ignore. It’s still in beta; simple and not exactly feature-rich, but in many ways it’s already kicking ass.
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